MERCEDES-BENZ AMG SL63

I was brought into the #MBcreator campaign specifically to create native social content that feels personal, human and real. Not staged commercial advertising.

The SL63 became the vehicle for a luxury mobility story in the Swiss Alps: top down, V8 sound, sun, open road, sensory lifestyle. The framing was deliberately unpolished and memory-driven — like moments captured during a trip, not a constructed campaign set.

Delivered lifestyle photo and video content. Posted across MB official channels and on my own page @georgecolbeanu.

Personal IG Stats
Views: 5,177,177 | Likes: 613,589 | Comments: 971 | Shares: 19,746 | Saves: 49,684

Mercedes-Benz official IG Stats
Views: 6.0M+ | Likes: 586K+ | Comments:  1.1K+ | Shares: 3.2K+ | Saves/Sends: 2.9K+

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