Toyota land cruiser - ALPINE

This project focused on the Toyota Land Cruiser in a high-altitude alpine environment, capturing the vehicle across snowy mountain roads, alpine villages, and long-distance winter driving routes in the Dolomites.

The aim was to lean into the Land Cruiser’s heritage, capability, and confidence in demanding conditions, while maintaining a premium, cinematic lifestyle feel rather than a technical off-road narrative. The content was designed to feel expansive and aspirational, combining scale, isolation, and movement with calm, considered storytelling.

The alpine content delivered strong organic performance, particularly on Reels, with consistent discovery-driven reach and high save and share activity across multiple posts. Longer-form cinematic clips performed well, reinforcing the vehicle’s credibility as a long-distance, all-terrain flagship suited to global travel and exploration.

Overall, the project validated the Land Cruiser as a true adventure and expedition platform, visually and narratively strong enough to anchor international lifestyle campaigns and extended road-trip storytelling.

IG Performance Stats (Alpine – Dolomites Road Trip)

Views: 1M+ | Likes: 8,000+ | Comments: 120+ | Shares: 1,000+ | Saves: 2,200+