Toyota land cruiser - urban

This project explored the Toyota Land Cruiser in a modern urban context, focusing on how the vehicle integrates into premium city life rather than traditional off-road scenarios.

Shot across London, the content leaned into design, presence, and daily usability, positioning the Land Cruiser as a capable yet refined lifestyle vehicle. The visual language was deliberately understated, using real city environments, architecture, and everyday moments to broaden the model’s perceived use case.

The project delivered strong organic performance across both Reels and photo carousels. High views alongside high save and share rates that indicate long-term content value rather than short-term reach spikes. Carousels also performed strongly, reinforcing demand for premium, non-review automotive storytelling.

Content was shared on my own page @georgecolbeanu.

IG Performance Stats
Views: 4,330,000 | Likes: 230,000 | Comments: 2,100 | Shares: 2,100 | Saves: 22,000